The problem is that FSF is a bunch of hippies that everyone spits on and Open Source is successful.
We need another movement to combat proprietary software and Open Source. I'm thinking "User Respecting Software". It doesn't have the word "free" in it. It gets straight to the point. This software will not do you harm intentionally. This means proper license and no anti-features.
I was writing up an essay a couple days ago about this exact thing. It ends up being a long multi-part document, starting with basics/ what is free software/ what is free culture, and then ending with the marketing issues with both the ideas of "free software" and "open source. Basically, the idea of appealing to ethics of helping others does not appeal to narcissistic sociopaths (that make up most of the population) (the FSF idea) while the idea of a business case to make money does not appeal to people who are just playing games for entertainment (the open source idea),