Novel pricing structures, a scientific view

Novel pricing structures, a scientific view

Postby Julius » 16 Jul 2010, 14:38

http://www.sciencemag.org/cgi/content/a ... 9/5989/325

And for the German speakers more details here:
http://www.heise.de/tp/r4/artikel/32/32968/1.html

Basically what they found out is that the Pay-What-You-Want model (as seen recently often in the indi / linux gaming world) works even better if you promise to share the profit with a charity. You get more cash and the charity is an added bonus. Their explanation is that the charity aspect lowers the amount of free riders, who pay only minimal amounts.

Sound interesting maybe also for OS game projects with commercial aspirations.

I have the feeling though that the Pay-What-You-Want model loses it's strength once the novelty is over.
User avatar
Julius
Community Moderator
 
Posts: 3297
Joined: 06 Dec 2009, 14:02

Re: Novel pricing structures, a scientific view

Postby andrewj » 17 Jul 2010, 03:24

Julius {l Wrote}:I have the feeling though that the Pay-What-You-Want model loses it's strength once the novelty is over.

I think so too.
User avatar
andrewj
 
Posts: 194
Joined: 15 Dec 2009, 16:32
Location: Tasmania

Re: Novel pricing structures, a scientific view

Postby Modplan Man » 17 Jul 2010, 14:09

Pay what you want model on its own is a kind of give it away and pray model, but if you were to combine it with other incentives - not just charities - it works well, e.g. a CD + case version for paying over a certain amount, bundle another game in, merchandise etc. This way you still give them freedom to set their own price but you can still give people a reason to give more.
Modplan Man
 
Posts: 10
Joined: 23 May 2010, 12:03

Who is online

Users browsing this forum: No registered users and 1 guest

cron