Promoting games offline?

[davekr]

My friends and I have designed a small strategy game which we are planning to distribute as an open source game. As a small start up group, we just started to promote it locally using some custom printed promotional items made by Clubink in Toronto like small coffee mugs and keychains with name of the game and website to download printed on it. We are getting good results for that, as we are getting good traffic to our website and game is getting downloaded much better than our expectations. Now we are planning to market it for a broader area and we think the internet is the best way to do that. Can someone help and guide me more about marketing the game in the internet?

[rogerdv]

There was an Announcements forum in gamedev.net. Im afraid that you will have to spam all the game related forums you can find.